Must-ask Questions of Logo Designers to Clients
By: Lance Nickleson
Companies, businesses, and different products use logos to graphically represent them. But more than having company logos, businesses must also possess a unique logo design that would best illustrate their individuality and would help them establish their identities to the viewing public.For this reason, a logo design must entail a lot of understanding of the client’s business. A logo designer is encouraged to ask questions to his client so that he would be able to fully understand the client’s services and later on, meet his expectations. But ever wonder what questions must logo designersask his client to ensure the best logo design for his business? Below are few of the most common queries:
Personal Details
Initially, you need to ask the client for his personal details, such as his name, e-mail address, telephone, and location. The client’s name helps in initiating the conversation, while the e-mail address and telephone numbers will help you stay connected with him.
Company Details
After getting the client’s personal details, the next thing that you need to do is to ask about the company itself. For new clients, you need first to ask questions about the project and then try to figure out what the client is looking for.
Better ask for the company name, business type, and the products and services that they’re offering. You also need to know the company’s mission and vision, as well as the purpose of the business venture. In addition, you may also ask about the business’ target audience and their competitors. Both questions will help you get a feeling about what type of logo is prominent in their business field.
Logo details
As soon as you acquire the personal and company details, the next thing that you have to do is to gather information regarding the client’s opinion and demands on the logo design. You need to know the exact name and tagline that must be included in the logo. If the client wants a tagline, it would be best if he can supply the exact words that must appear on the design.
In addition to that, logo designers need to know the message or image that the logo must reflect. You can also ask if the client has any color preference or if he is avoiding a certain color tone. It would also help if you would know where the client intends to use the logo: website, print ads, t-shirts, or on cardboard boxes.
You can also ask the client of the qualities present in his competitors’ logosthat appeal to him the most. The designer could also note down the impression that such logo has on the client. If the client wants a particular look for his logo design, have him present samples or ask him to describe the design or details that he wants to see in the logo design.
These are just some of the most common questions that a client must answer when getting a professional logo for their business. The complete and accurate information supplied by the client will really help hasten the design process and provide a specialized logo design that perfectly fits their requirements. If there is a need to ask for additional questions other than those specified above, that is okay. Remember that communication is the key in a successful logo design. So, start asking and get those neurons working!
Lance Nickleson is a design consultant who writes for different design magazines.
