By Ronald Almendran

Circular logo art has always been a main stay in the graphic side of advertisement because it is eye-catching, memorable, simple, and timeless. Most of the time people don’t recognize it, but many famous businesses have a circular logo art associated with them. Circular logo art fits almost all kind of businesses or companies, regardless of the industry they are into and is one of the more popular shapes in designing logos. Graphic symbols are often used to embody the message or service the company offers and it also serves as branding. The circle itself has been associated with logo design because it symbolizes infinity or eternity, and although used often, it is still very effective if done creatively.

Below is a list of five popular brands, which use circular logo art as symbol or branding. They use the circle as template then gave it a bit of twist to show the vast possibilities you can do with the simple, yet classy circle:

1. PopCap Games

Who doesn’t know Plants vs. Zombies? PopCap uses this simple circular logo art for its flash based gaming design company.

2. Coca-Cola

This huge beverage company that started in the late 1800s also has a circular version of its logo for branding.

 

 

3. Firefox

I bet you are using it at this very moment. Mozilla Firefox got a huge share of Internet browser users while maintaining its very iconic circular logo design.

 

4. Volkwagen

Beetle? The people’s car still uses its old school type logo, iconic and recognizable.

 

5. Motorola

 

Motorola also has a trendy logo art using the circular pattern. I also would like to include the controversial makeover of the circular logo art of also one huge beverage brand “Pepsi” in the year 2009, It redesigned its logo and paid the huge amount of $1,000,000.

Spot the Difference!

BEFORE                                     AFTER

Ronald Almendran is a seasoned writer specializing in different art media. He believes that the natural gift for design should be continuously nurtured through constant and active participation in several trainings and events.